S1E7 Freeform and the LinkedIn Profile Makeover

The podcast episode "S1_E7_Freeforming_and_the_LinkedIn_Profile_Makeover_show.mp3" from the Tech Currents podcast features a free-flowing conversation between the hosts Sam Cavaliere and his co-host Ron Melanson. They deviate from their planned agenda to discuss current issues related to job seeking strategies and LinkedIn profile optimization in what they describe as the "worst job market any of us have ever seen," referencing recent significant layoffs.

Key topics discussed in the episode include:

• The chaotic and potentially predatory nature of LinkedIn in the current job market, with warnings against scams offering expensive but potentially worthless services like LinkedIn profile makeovers or certifications. They advise listeners to be cautious of unsolicited offers and to explore free resources and seek feedback from their network. Sam Cavaliere even offers to personally review listeners' profiles.
• Strategies for optimizing a LinkedIn profile to attract recruiters and hiring managers. This includes advice on:
  • Having a professional photo taken even with a smartphone, emphasizing neatness and business attire.
  • Crafting a compelling headline that describes what you do and how you add value, going beyond just a job title.
  • Writing a concise yet interesting summary or "about" section that tells your story and highlights your strengths without underselling yourself. Ron Melanson mentions that the character limit for this section is around 2600.
  • Detailing experience and achievements using a bullet-point format with a focus on tangible, measurable results and the impact or outcomes of your work, rather than just listing responsibilities. They stress the importance of showing the impact of your work to stand out.
  • Leveraging the skills section and the recent increase to up to 100 skills to enhance boolean searchability for recruiters. They discuss how recruiters actively search for candidates based on skills.
  • A discussion on the limited value they place on endorsements and recommendations for hiring managers.
  • The importance of active engagement on LinkedIn beyond simply liking posts, including sharing opinions, taking positions, and creating content to build a presence and get noticed. They emphasize that authentic engagement can lead to unexpected opportunities, as Sam Cavaliere experienced when his article led to an interview.
  • Advice on maintaining professionalism on LinkedIn while acknowledging the frustrations of job searching. They caution against excessive negativity and suggest alternative platforms for venting.
  • The impact of being "rusty" in interviews after a long period without job searching and the importance of practice. Ron Melanson shares an anecdote about mentoring someone who improved with interview practice.
  • The necessity of using industry-standard job titles on LinkedIn profiles to ensure they are easily understood and searchable by recruiters. They advise against using unusual or non-standard titles.
  • General encouragement for job seekers to leverage available resources, be wary of guaranteed results from paid services, and focus on the impact of their work. They suggest shopping around for resume and LinkedIn help if needed.
  • Reassurance that being laid off is generally not a reflection of personal performance in the current economic climate. They criticize the characterization of laid-off employees as "low performers".

The hosts offer practical, experience-based advice and encourage listeners to reach out with questions and feedback via LinkedIn or email. They also mention upcoming episodes that will delve deeper into networking and feature a return conversation with Amy Miller. The overall tone is supportive and aims to help job seekers navigate the challenges of the current job market. 

 

Additional Show Notes:

• People to Follow on LinkedIn:
  • Lisa Dupras - https://www.linkedin.com/in/dupraselev8coaching
  • Ed Herzog -https://www.linkedin.com/in/edherzog-resume-writer?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
  • Amy Miller -linkedin.com/in/amymil
  • Ron Melanson -linkedin.com/in/ronaldmelanson